In the heart of Rome lies an “experimental store” designed to immerse its patrons in rich Italian culture. Named RED (Read Eat Dream), this experimental store was created by the Feltrinelli Group and developed with Cir Food. The store recently opened in Rome on Via Tomacelli and is already attracting numerous visitors because of its experimental approach.
Through blending a cafe and gourmet restaurant with a venue for cinema and live concert events, RED aims to improve the way its patrons spend their free time. If you’d prefer to do a bit of reading, RED accommodates a range of interests. In fact, the venue holds 180 seats and houses an impressive collection of over 10,000 books. From classic titles to editorial newspapers you’re sure to find something of interest. The 500 square metre building has three floors, with a large terrace for those who prefer to soak in Italian culture with a view.
Immerse yourself in Italian culture
The atmospheric store is filled with the aroma of fresh food as visitors relax to soothing music. Since live music is regularly performed at RED, there is a constant lineup of events to celebrate Italian culture. Since RED embraces all aspects of Italian culture its visitors also have the option to sample a selection of delicious local food and wine. Visitors may come for the cuisine and find themselves staying a little longer to relax with a good book.
According to Carlo Feltrinelli, the chairman of Feltrinelli and the store’s creator, RED’s hybrid model allows them to offer a place to experience Italian culture.
Therefore, those who love Italian culture will immediately find themselves at home in the immersive atmosphere of RED. If you’re interested in trying out this experimental store or visiting Rome, be sure to contact one of our experts. We offer customisable Italian holiday packages suitable for any requirement. You can either get in touch using our online form or call us on 61 2 9056 7018. We are waiting to hear from you.
